Lots of discussion about how much harm a reputation crisis can cause, long and short term. I’ve written on this quite a bit in the past using a study out of UK which showed that the longer term recovery of the share price was directly related to the perception of the character of the leader or leaders as demonstrated by actions they took. That is one of the most important things folks in crisis management need to know. Chipotle is hurting. The gizmodo story makes it painfully clear just how much the e.coli and other food related illnesses have cost them...